If you’re a bride-to-be, you may have heard the term bridal trunk show floating around — but what is a trunk show exactly? And why is it one of the best times to book your bridal appointment at White Wisteria Bridal Boutique?

We’re breaking down everything you need to know about bridal trunk shows, what to expect when attending one, and why these events can be a total game-changer when it comes to finding your dream dress.

What Is a Bridal Trunk Show?

A bridal trunk show is a special event where a bridal boutique (like us!) partners with a wedding dress designer to bring in extra gowns that aren’t normally available in store. These gowns are typically from the designer’s newest collection and are only available to try on for a limited time — usually just a weekend!

It’s the perfect chance to:

• Try on exclusive wedding dresses from your favorite designers
  
• See more options than our regular stock offers
  
• Say “yes” to a gown that’s a little more unique or ahead of the bridal fashion curve
  
  

Pro Tip: Don’t confuse a trunk show with a preview show. Preview shows offer dresses that have never been seen before and haven’t been released yet. A trunk show features dresses that are newly released or part of a current collection — meaning they’re ready for special order and you’ll be among the first brides to wear them!

Why You Should Attend a Trunk Show

There are so many reasons why saying yes to the dress during a trunk show is an amazing idea:

1. More Dresses to Choose From

During a trunk show at White Wisteria, we temporarily expand our inventory with a fresh selection of designer gowns — many of which are not normally available in our boutique. That means more variety, more sizes, and more styles for you to fall in love with.

2. Access to the Latest Designs

Because trunk shows often feature the designer’s newest wedding dress collection, you get to try on what’s trending before most other brides. Think updated silhouettes, on-trend details, and fresh takes on classic styles.

3. Special Trunk Show Perks

Some designers offer exclusive discounts or incentives when you purchase during the event — and who doesn’t love a little bridal bonus?

4. It’s the Perfect Shopping Experience

Trunk shows are exciting, energetic, and filled with fellow brides just like you. You’ll still get the same personalized, one-on-one experience we’re known for at White Wisteria, but with a little extra sparkle. Want to elevate the moment even more? Consider booking one of our upgraded appointments, like our VIP Bridal Experience or an After-Hours Private Appointment for an even more memorable and luxurious try-on experience during the trunk show weekend.

How to Prepare for a Trunk Show Appointment

• Book Early: Trunk show spots fill up fast — especially on weekends. Be sure to schedule your appointment early to guarantee your spot.
  
• Do a Little Research: If you know the featured designer, take a peek at their latest collection online. Screenshot or save a few favorites to share with your stylist.
  
• Bring Your Yes Crew: Since these gowns are only here for a short time, it’s helpful to bring the people whose opinions you value most — just in case you find the one!
  
• Come Ready to Say Yes: Trunk show gowns are only here temporarily. If you fall in love with one, you’ll want to be ready to order!
  
  

Upcoming Trunk Shows at White Wisteria Bridal Boutique

We host trunk shows monthly featuring some of the most sought-after bridal designers — and we have a few coming up that you won’t want to miss!

Beloved Trunk Show | May 2–4
We’re bringing in extra dresses for one weekend only — including styles you won’t normally find in store. Plus, brides who say YES during this event will enjoy 15% off their dream gown!

Stella York Trunk Show | May 16–18
May 16–18, we're bringing in even more Stella York magic! For one weekend only, shop exclusive styles not normally available in-store. Brides who find the one during the event will also receive a special trunk show discount of 15% OFF!

Vine Collection Trunk Show | May 30–June 1
We’re celebrating our owner Rene’s birthday in the best way we know how — with gorgeous gowns and sweet surprises! Join us May 30–June 1 for a special Vine Collection Trunk Show featuring styles hand-picked and curated by Rene herself. This exclusive collection is only available at White Wisteria! Every bride will receive a card with a surprise prize inside — and if you say YES during the event, you’ll also get 15% off your dream dress!

Appointments are filling fast, so book your spot now to say yes to a dress you won’t find here any other weekend. During your pre-call (a friendly check-in we do a few days before your appointment to get to know you better), just let us know if you're excited about a particular trunk show — we’ll make sure your stylist is ready with those gowns in mind!

Ready to Find the Dress of Your Dreams?

Whether you’re just starting your bridal journey or narrowing down your favorites, attending a trunk show at White Wisteria Bridal Boutique is one of the best ways to explore designer gowns in an exciting and exclusive way. You’ll have access to stunning dresses that aren’t normally in store — all with the support and love of our amazing team.

Let us help you find the wedding dress that makes you feel confident, beautiful, and 100% you.

Book your trunk show appointment now and experience the magic for yourself!